August 10, 2007

In the film version of Minority Report, a personalized ad that knows about past purchases greets a character as he enters the Gap. Meanwhile, American Express ads tell Tom Cruise's own character that he looks like he needs an escape as he's chased by authorities. Now Microsoft has filed for a patent that could eventually help make these advertising scenarios come true. Microsoft has been investing heavily in advertising, including a $6 billion acquisition of aQuantive that should close this quarter, a new top ad exec at the company, and a new applied search and advertising research group. "Techniques for the targeting of advertisements are meager," the patent application said. "Some industry experts question how long the old world approach can last before the entire system becomes impossible to justify." The new Microsoft system, described in the patent application published last week, would be able to determine the identity of someone watching a display and deliver personalized ads to that person. Identification could come from biometric sensors, cameras, or more traditional login methods. A computer would then evaluate information that has been tracked about the person and the content and present a personally relevant advertisement. The information being tracked could be very extensive, including but not limited to personal interests and hobbies, sex, age, location, profession, subscriptions, group membership, ethnicity, marital status, height, status in the family (i.e., parent or child), the viewer's address book, calendar, e-mail inbox, notes, purchasing history, and advertising preferences. So, for example, the system could know that a man watching TV has a wife whose birthday is tomorrow, that the man has bought flowers for her birthday before, and what her name is. The targeted advertisement might create a virtual, photorealistic bouquet based on preferences and ask the viewer if he'd like to buy this bouquet for Julie's birthday tomorrow. more... | Technology | Thanks for the article Vera! While this may be quite handy, the Bible speaks to its end and that is not good. I believe that this kind of software running on the hardware of ink RFID could make it so that one could not buy or sell anymore because nobody would take worthless papers, especially if the banks stopped honoring them with the new RFID system in place. And even further than that, what if there was some kind of technology as part of this system that would kill those who don't worship the image of the beast. Revelation 13:15-17, "And he had power to give life unto the image of the beast, that the image of the beast should both speak, and cause that as many as would not worship the image of the beast should be killed. And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name." Notice the "image of the beast should both 1) speak 2) Cause that as many as would not worship the image of the beast should be killed." The false prophet causes the image to kill those who refuse to worship it. On top of that, anyone without the mark will be unable to buy or sell anything. How much are you investing for your future? Would you give it up if the banks suddenly required you to get their new RFID tattoo? The governmental backbone for just the system to do that is being implemented right now in America as the RealID Act. Governments and banks are not lost on the power and control this gives them. Neither has it got past Lucifer, who began all this centuries ago with subtle doctrine slowly introduced to the population. See the History of the Mystery of Iniquity.